1. Use Tools

Finally, we come upon the lengthiest section and the best method. This is where you decide all of the above methods are terrible an inefficient. You’ve had enough; you want some professional-level tools to do your hashtag monitoring and recommendation for you. Well, you’re in luck; you have several options.

Option one: Trendsmap

This tool is a map overlaid with geographically trending tags and users. As you might expect, on the national level you have a lot of common Superbowl tweet tags given the recency of the game. You also have a lot of political tags and accounts, since it’s election year. Yes, I’m dating this post.

The real power of Trendsmap is seeing more local trends, so you can tailor your tags to your region. This is only valuable if you can take advantage of a regional audience, but that’s not generally a problem. It also lets you see some interesting trends and their evolution as they move around the country or across the globe.

Option two: Sprout Social

Sprout Social is a broad-featured all-around social media manager and analytics suite, but the portion we’re really interested in right now is the Trends Report. Remember that technique above, where you monitor your brand and look for the tags people are using? It’s tedious and takes a long time to do, right? Well, that’s what the Trends Report does for you. It scans your brand and your mentions, and looks for tags that have been used frequently in conjunction with your brand. On top of giving you a readout of those tags, it gives you common phrases that weren’t tagged, and their frequency. You can even check to see who is mentioning you, and chart the rise and fall of tags over time.

Option three: RiteTag

RiteTag has an amazing browser extension that plays off of their deep trending tags analysis. They analyze different tags for their frequency and their metrics – retweets, reach, image usage, links, and so forth. It also has some semantic analysis, to figure out what topics are commonly used with the tags. The browser extension kicks in when you go to compose a tweet; it actually monitors the topic of your tweet based on keywords and suggests possible tags that will work well with it.

Option four: Hashtagify.me

This is a relationship engine that draws a web of relationships between primary hashtags/topics and sub-topics or related tags. For example, the general tag #Superbowl spreads into various sub-topics, like NFL, Panthers, Broncos, Halftime, Football, and others. You can use this tool to explore topics and look for related tags to find some you might be missing. Each one shows you current tweets, the popularity of the tag, and the relationship correlation with the primary topic. It’s a great little discovery engine.

With these tools at your fingertips, you can go deep into exploring the tags used globally, locally, or centered around your brand. This gives you a great insight into tags you can use, to reach a wider audience and amplify your messages.

3. Ebooks

E-books are powerful lead generators for brands hoping to grow their email marketing subscriber list or boost engagement opportunities for their sales teams.

E-books can be offered as a free digital download, provided as gated content to premium subscribers, or offered on marketplaces like Amazon to establish brand authority for a company CEO.

Use e-books when you want to offer in-depth or background information, when your audience isn’t time-constrained, or when you want to move past the building awareness stage and help guide potential customers deeper into your sales funnel.

Try This: Create an ebook on a topic that matters to your potential customers. Let people download the ebook by providing their name and email. Reach out to these people with targeted marketing advertising your products or services.

For example, we partnered with Convince and Convert to create an ebook on how to develop effective SEO strategy. When you create an ebook, be sure to also create a dedicated landing page with the gated ebook.

Types of Visual Content

In this digital era, it’s important to embrace all forms of content to help your brand stand out. Text-based content will always play a part in digital marketing, but creating and promoting visual content can bring huge benefits when you get it right.

There are three main advantages of using visual content:

• It’s more attractive. Press release distribution company PR Newswire found that including photos, videos and other visual media in press releases attracted 77 percent more views than text-only content.
• It’s more accessible. We can process visual information 60,000 times faster than textual content.
• It’s more memorable. According to Brain Rules by Dr. John Medina, you’re six times more likely to remember information if visuals are attached.

14. Images

According to a study by Venngage, images are the most frequently used type of visual content.

While people may overlook a block of text, an image can communicate your message in a few seconds. You can find free stock photography images on sites like Flickr and Photobucket, but to make your social media and blog posts more memorable, create original images.

15. Video

Cisco predicts that videos will make up 80 percent of all global Internet traffic by 2019.

Evernote has always made good use of video on its website and across social media. The brand’s detailed explainer videos educate users about their tools, and its website also features various videos of customer stories.

How-to product videos, behind-the-scenes coverage, customer testimonials or employee interviews are a good place to start. Try to include a call to action that encourages viewers to take the next step, depending on your marketing goals.

16. Infographics

According to the Nielson Norman Group, infographics are “liked” and shared on social media three times more than any other type of content.

Pointvisible’s Content Marketing Statistics and Trends: 2017 Edition is a great example. Using bold graphics, they demonstrate the importance of content marketing using detailed stats and facts, but in a visual way that’s easy to follow.

Pull together some stats and interesting facts promoting the benefits of your company, and create your own infographic using tools like Canva or PicMonkey. You can then distribute this via your website, social media channels­ and email.

Related: 5 Reasons Why Your Readers Will Love Your Infographics

17. Memes

Memes are ideal for Twitter and Facebook and are easy to create. Think about your target audience and what they’ll find amusing or inspiring.

Grammarly is a great example of a company using memes well.

Their Pinterest page also features sharable “Grammarly cards” that promote their tool and the importance of good grammar.

18. GIFs

GIFs are perfect for sharing fun, light-hearted content. Twitter has made it easy to add GIFs to tweets, with a built-in option that lets you attach a GIF based on your chosen phrase

You can also create your own GIFs with GIF Maker by Giphy or And Then I Was Like, which helps you turn webcam video into a shareable GIF. You might already have video content that you can repurpose into a GIF.

19. Screenshots

With a screenshot, you can show your audience how your product or service works. You could also add marketing copy or a testimonial to the screenshot for added credibility. Have you read a testimonial or review from an industry forum about your product? Why not take a screenshot and include it in future content?

20. 360-Degree Video

Not every video is suited to the 360-degree makeover, but if it helps to highlight your brand in an interesting way, you could give it a try.

Visit Las Vegas uses 360-degree videos to give viewers virtual experiences of trademark Vegas scenes, from party events to a zip line over the Las Vegas Strip.Related Reading:  Long-Term SEO Strategies to Increase Sales on Amazon

What unique experiences can you offer your audience with 360-degree video? For help with creating these interactive videos, see this article from HubSpot.

21. Magazines

One of the more recent types of visual content that has been gaining popularity are online magazines(“e-magazines”). Similar to the physical magazines we’re all familiar with, online magazines look to combine big, powerful imagery with interesting stories and snippets.

Red Bull, Harry’s and Fujitsu are all examples of companies that come out with their own magazines.

Types of Video Content

28. Product Demonstrations

Product demo videos are a fantastic way to show your product in action while also making potential customers feel like they are getting an exclusive inside look.

Demos tend to highlight key features and answer common questions to get shoppers to see how they can get value and move them closer to buying.

29. Vlog

If you’ve been creating high-quality content for your blog, why not put it in a video format as well to give your audience a wider variety of ways to consume your insights.

These are some of the easiest types of videos to produce and they tend to get high engagement.

If you’re not sure where to begin, take some cues from some of the top YouTube celebrities who have been able to capture and hold the attention of wide audiences.

30. Company Culture

A major goal of content marketing is to showcase the vibrant, human side of your brand. One of the best ways to do this is to give viewers a peek at your company’s employees and culture. You don’t need to have a quirky, Google-esque culture to make this work.

Company culture videos can include interviews with employees, company parties, birthday celebrations and more. The key is to show that your company isn’t a faceless entity but a mosaic of real people and personalities.

31. How-To Tutorials

People tend to be visual learners and how-to tutorials are some of the most sought-after videos on the Internet.

In fact, the number of YouTube searches for tutorial videos soared by 70% in 2015 alone.

Providing helpful instructions and tutorials builds long-lasting customer loyalty and it also reaffirms your credibility and product knowledge.

32. Webinar

A webinar can be a highly effective way to engage with your audience, especially for marketers in the B2B realm.

In fact, a report from the Content Marketing Institute reveals that 66% of B2B marketers cite webinars as one of their most powerful content marketing strategies.

Since webinars require users to register, they can also act as valuable lead-generation tools. As an added bonus, the content from a webinar can also be repurposed into blog posts.

Nowadays, information sharing and gathering has become an integral part of us in this digital era. We connect to each other, share things, read the news, etc, everything is digital. 

32 Types of Content and How to Use Them

Broadly speaking, we can categorize the different types of content into:

• Written Content
• Visual Content
• Interactive Content
• Video Content

Types of Written Content

1. Blog Post

Blog posts are consistently a top performer for brands.

Not only are blog posts essential for effective SEO (search engine optimization), they can increase your thought leadership status, help build networking opportunities, and act as a lead generator for your business.

Create blog posts when you want to inform your audience, increase brand awareness, highlight your company’s knowledge of current industry news, or build a long-term track record of providing helpful, valuable content.

If you’re wondering what type of blog post to try, there are no shortage of possibilities. Here is a list of 21 different types of blog content.

1.     How-to Blogs 2.     Quotes 3.     Stats 4.     Round Ups 5.     Collaborations 6.     Q&As 7.     Interviews 8.     Company News 9.     Product News 10.  News Release 11.  Comparisons

12.  Listicles 13.  Step-by-Step Guides 14.  Why 15.  New Strategy 16.  Research 17.  Best Practices 18.  Tips 19.  Checklists 20.  Gone Wrong 21.  Repurposing

Try This: Think of a keyword that matters to your business and then plug that into a tool like BuzzSumo. What’s the most shared content? This will give you some ideas about what types of blog content resonates with your audience

2. White Papers

White papers are effective for businesses wanting to prove industry expertise. Like e-books, white papers can be offered as a free digital download, or can be published online as PDFs for improved search engine optimization.

Use white papers when you want to solidify your reputation as a SME (subject matter expert) or when you want to offer a specific opinion that is best delivered in long format. Unlike a blog post or thought-piece offered as a guest post, white papers should be educational and backed up by hard evidence and statistics.

Try This: Create a white paper on a topic related to your most popular blog posts. Then, offer the white paper as a content upgrade on those blog posts.

3. Ebooks

E-books are powerful lead generators for brands hoping to grow their email marketing subscriber list or boost engagement opportunities for their sales teams.

E-books can be offered as a free digital download, provided as gated content to premium subscribers, or offered on marketplaces like Amazon to establish brand authority for a company CEO.

Use e-books when you want to offer in-depth or background information, when your audience isn’t time-constrained, or when you want to move past the building awareness stage and help guide potential customers deeper into your sales funnel.

Try This: Create an ebook on a topic that matters to your potential customers. Let people download the ebook by providing their name and email. Reach out to these people with targeted marketing advertising your products or services.

For example, we partnered with Convince and Convert to create an ebook on how to develop effective SEO strategy. When you create an ebook, be sure to also create a dedicated landing page with the gated ebook.

You should ideally choose a color palette that aligns with the brand identity you’re trying to convey.

• Red: Excitement and passion
• Yellow: Optimism
• Orange: Energy and activity
• Green: Nature and healing
• Blue: Technology. Trust.
• Black: Luxury and sophistication

https://www.freelancer.com/articles/graphic-design/get-a-great-logo

Identify The Right Platform

When signing up on freelancing sites, choose the one that is user-friendly – and free. Although there are multiple websites you can turn to, both Upwork and Toptal are good options. These offer tons of tools and features to deliver your projects successfully. This includes real-time chatting with clients, timesheets, as well as for analytics.

Data Science Stack Exchange and Kaggle are excellent options as well. While the former comes with a Q&A chat forum, the latter hosts data science competitions.

https://www.freelancer.com/articles/starting-your-business/marketing-your-startup

The new Moon, however, is extremely tiny, estimated to have a diameter panning a maximum of six meters, and is essentially an

Scientists Theodore Pruyne and Kacper Wierzchos, who first spotted it on February 15 using the telescope at Mount Lemmon Observatory, believe the minimoon won’t be with us for too long.They confirmed that the temporary moon that has been named 2020 CD₃, would be leaving the Earth’s orbit very soon, which could be as early as April 2020.

https://twitter.com/WierzchosKacper/status/1232460436634656769

WHY KOCHI SPIN ?

Kochi is fast emerging as one of the top Indian cities for IT and Hi-Tech products and services development and delivery. It is felt that a forum such as SPIN would help the individuals and industry to leverage the collective experience and wisdom of people for the good of all.